There are mixed opinions when it comes to tight schedules. While some thrive on booking their days hour to hour, knowing exactly where they will be every moment of the day, others feel weak at the thought. For the more casual souls amongst us, the ones who like to live freely without the limits of time, this new innovative invention may be the one for you. We introduce to you a clock that tells no time at all...
30-year-old Kevin Bertolero is not a fan of time. To be more precise, he hates it. "How many times do you look at a clock, or look at the time, and are happy?" he explained. "When was the last time you were like, 'Oh, sick, it's 10:30. Awesome.'" For this reason, he decided to go about creating something opposed to the concept, and where better to start than the time-telling device? In a blatant move against the watch, Bortolero created a watch-like wrist accessory that is missing the clock face. In its place is a small 3D pool with magnetic ducks and bubbles floating inside.
So how did this very peculiar invention come about? And why ducks and bubbles in particular? It all started when Bertolero left his demanding and high-pressure job at a plant-based yogurt startup. This was when he decided he wanted to engage with the child inside of him and simultaneously deal with some early-life traumas. Although many use shopping, social interactions, or community involvement to help deal with their discomfort, Borteloro found solace in 'cute' things. The idea came to him in the middle of the night - a sleek Apple Watch-like design with Lego-like fun.
@watchesthatdonttelltime A tiny tiny pool for tiny tiny ducks.#duckling #tinythings #design #KeepItRealMeals #wearableart ♬ Pieces (Solo Piano Version) - Danilo Stankovic
On the hunt for the cutest option possible, Kevin settled on rubber ducks. Of course, they needed to be small because "the tinier something is, the cuter it is. The more people love it." The fact that you can squish the ducks and move them around adds a sensory aspect to the accessory, providing the same benefits as any other fidget toy. After printing a prototype of the product and posting it on TikTok, it soon went viral. Seemingly, everyone wanted in. What do you say? Are you ready to ditch time altogether? Buy one here.